A well-written job advertisement is the first point of contact between your organization and potential candidates. It's your first opportunity to promote your company's values and culture. A well-written job announcement will attract attention to the role and company, which can lead to more qualified applications and interviews.
In addition to describing the job and describing the skills such as education, certifications, experience and preferred qualifications A great job description should include important details about your hiring process from beginning to the point of completion. This ensures that you and the applicants are on the same page with regards to what they can expect. It also helps to avoid ghosting and drop-offs and also an efficient, fair hiring process for all parties involved.
Use a direct, clear language that is easily understood by all types of people. Avoid jargon or cliches which can confuse or turn off potential candidates. It's also important that you use job advertisements as an opportunity to promote and encourage your diversity initiatives, so ensure that the language you use does not exclude any particular group of people.
In addition, don't overlook to include the main benefits and perks in your job descriptions. Include any benefits that your company offers like free lunches or a workplace with a great view, in your job description. These could be enough to convince a candidate to select you over your competition. It's also a great idea to mention any volunteering opportunities or community involvement your company participates in as it is something that a lot of potential employees consider when deciding on which company to join.